Thinker Maker Leader
Hello. I’m Laura.
I find the problem worth solving and join the dots to make the answer real. I work in the future and own the moment strategy becomes tangible: clear enough for a board to back, real enough for a customer to feel. I hold proposition, brand and experience as one, from the initial insight to design, through to the build and lasting impact.
-
Strategy & Innovation Principal CreateFuture 2021 - present
Helping global organisations innovate and design so they can take new products and services to market. My role is to take a business challenge and lead client teams through design sprints to find solutions in brand, proposition and experience design. Innovation and design work, with a Financial Services focus. Clients include: Barclays, Aberdeen, Evelyn Partners.
Co-Founder After The Pandemic 2020 - present
Launching a brand for good. Encouraging local communities to rethink, reimagine and redesign the world around us to be greener, more resilient and more vibrant through the power of creativity. The social initiative was set up to enable and fund community engagement, cultural events, educational toolkits and online design schools.
Head of Brand & Marketing edify.ac 2020
Playing a pivotal role in a technology start-up, edify: disrupting education with virtual reality, gaming technology and user-generated content. Working alongside the leadership team as a ‘swiss army knife’, supporting the founders with the go-to-market strategy, leading on the visual and verbal brand, marketing strategy and roll out to grow presence in the Higher Education market and build the story for investment.
Creative Technologist Frame 2018 - 2020
As an in-house entrepreneur for a marketing, advertising and PR agency, I gave clients a Model T Ford when they thought they wanted a faster horse. Clients included Johnny Walker, UEFA, National Trust for Scotland and NHS.
Lead Creative Soluis 2016 - 2018
Creative direction and production of narrative-driven interactive and immersive technology-led visual experiences, videos and apps across government, tourism, construction and the arts [B2B].
Board of Directors NVA 2017 - 2018
For a detailed look at my CV, please get in touch.
-
Women of The Future Aviva 2022 nominee
Rising Creative Star Marketing Society 2019 nominee
50 Under 30 Drum 2018
BIMA100 British Interactive Media Association 2018
-
Together, a multiplier: the confidence to commit, decide and move forward.
Leadership
Public speaking / thought-leadership
Influence and confidence building skills
Leading teams & mentoring
Business development, proposal writing & pitching
Design Direction
Proposition Design
Idea generation & concept development
Communication design: visual and verbal
Creative direction (brand & marketing)
Leading internal teams & external partners
AI Native prototyping
Strategy
Insight generation
Data analysis, synthesis and insight development
Proposition development
Personas
Brand strategy
Tone of voice
Creative briefs
Design Thinking
User-centred design
Workshop design and facilitation
GV Sprints
Journey mapping
Storyboarding
Prototyping
User testing
-
mMBA Brand Management
MA Visualisation (Distinction) Glasgow Caledonian University 2011
B.Arch Architecture Glasgow School of Art 2006-10
Some of the strongest future-facing thinking we’ve seen across the organisation. Most importantly, it has created belief, engagement and a real desire to move the proposition forward.
Group Innovation & Partnerships @ Barclays
FIND THE PROBLEM WORTH SOLVING
_01
_02
SHOW THE FUTURE
Bringing together cross-disciplinary teams, aligning different business units and helping them work in a focussed way. You can't put a price on that.
Head of Innovation @ Standard Life
Strategic smarts, top drawer design skills, fantastic collaboration, intense and focused curiosity about our business and a genuine partnership.
Head of Brand @ Wood Mackenzie
Tell the story
_03
_04
Make it REAL
It’s not often you get to meet a genuine Polymath.
Creative Director @ Frame