Hello. I’m Laura.
Business problems are human problems so I lead with insight and empathy to solve big challenges and create meaningful impact.
As a strategic creative director working in proposition, brand and experience innovation and design, I help companies - from startups to global organisations - explore new possibilities, design the future and create what's next.
Design and collaboration are our superpowers to shape tomorrow. I combine research, design-thinking, creative confidence and storytelling skills to set the vision and make change happen.
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Creative Lead CreateFuture 2021 - present
Helping global organisations innovate and design so they can take new products and services to market. My role is to take a business challenge and lead client teams through design sprints to find solutions in brand, proposition and experience design. Clients include adidas, Standard Life, Zoetis and Penguin Random House.
Co-Founder After The Pandemic 2020 - present
Launching a brand for good. Encouraging local communities to rethink, reimagine and redesign the world around us to be greener, more resilient and more vibrant through the power of creativity. The social initiative was set up to enable and fund community engagement, cultural events, educational toolkits and online design schools.
Head of Brand & Marketing edify.ac 2020
Playing a pivotal role in a technology start-up, edify: disrupting education with virtual reality, gaming technology and user-generated content. Working alongside the leadership team as a ‘swiss army knife’, supporting the founders with the go-to-market strategy, leading on the visual and verbal brand, marketing strategy and roll out to grow presence in the Higher Education market and build the story for investment.
Creative Technologist Frame 2018 - 2020
As an in-house entrepreneur for a marketing, advertising and PR agency, I gave clients a Model T Ford when they thought they wanted a faster horse. Clients included Johnny Walker, UEFA, National Trust for Scotland and NHS.
Lead Creative Soluis 2016 - 2018
Creative direction and production of narrative-driven interactive and immersive technology-led visual experiences, videos and apps across government, tourism, construction and the arts [B2B].
Board of Directors NVA 2017 - 2018
For a detailed look at my CV, please get in touch.
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Women of The Future Aviva 2022 nominee
Rising Creative Star Marketing Society 2019 nominee
50 Under 30 Drum 2018
BIMA100 British Interactive Media Association 2018
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Leadership
Public speaking / thought-leadership
Strong interpersonal, influence and confidence building skills
Leading teams & mentoring
Business development, proposal writing & pitching
Creative Direction
Idea generation & concept development
Communication design: visual and verbal (copy)
Art direction
Leading internal teams & external partners
Strategy
Data analysis, synthesis and insight development
Value proposition development
Personas
Brand strategy
Tone of voice
Creative briefs
Design Thinking
User-centred design
Workshop design and facilitation
GV Sprints
Journey mapping
Storyboarding
Prototyping
User testing
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mMBA Brand Management MW - ongoing
MA Visualisation (Distinction) Glasgow Caledonian University 2011
B.Arch Architecture Glasgow School of Art 2006-10
Solve the human problem.
Create the vision.
Tell the story.
Solve the human problem. Create the vision. Tell the story.
“A Swiss Army knife.”
“Bringing together cross-disciplinary teams, aligning different business units and helping them work in a focussed way...you can’t put a price on that.”
“It’s not often you get to meet a genuine polymath.”
