What I do

I innovate by design.

I lead teams through brand, proposition and experience challenges to turn business problems into human-centered solutions.

I combine strategic insight, design-thinking and storytelling to make change happen.

I believe design is a force for good.

That’s why I co-founded After The Pandemic alongside commercial work, to rethink, reimagine and redesign our communities and cities to be greener, vibrant and more resilient through the power of creativity and collaboration.

CV highlights
 

  • Creative Lead CreateFuture 2021 - present

    Helping global organisations innovate and design so they can take new products and services to market. My role is to take a business challenge and lead client teams through design sprints to find solutions in brand, proposition and experience design. Clients include adidas, Standard Life, Zoetis and Penguin Random House.

    Co-Founder After The Pandemic 2020 - present

    Launching a brand for good. Encouraging local communities rethink, reimagine and redesign the world around us to be greener, more resilient and more vibrant through the power of creativity. The social initiative was set up to enable and fund community engagement, cultural events, educational toolkits and online design schools.

    Head of Brand & Marketing edify.ac 2020

    Playing a pivotal role in a technology start-up, edify: disrupting education with virtual reality, gaming technology and user-generated content. Working alongside the leadership team as a ‘swiss army knife’, supporting the founders with the go-to-market strategy, leading on the visual and verbal brand, marketing strategy and roll out to grow presence in the Higher Education market and build the story for investment.

    Creative Technologist Frame Agency 2018 - 2020

    As an in-house entrepreneur for a marketing, advertising and PR agency, I gave clients a Model T Ford when they thought they wanted a faster horse. Clients included Johnny Walker, UEFA, National Trust for Scotland and NHS.

    Lead Creative Soluis & Sublime 2016 - 2018

    Creative direction and production of narrative-driven interactive and immersive technology-led visual experiences, videos and apps across government, tourism, construction and the arts [B2B].

    Board of Directors NVA 2017 - 2018

    For a detailed look at my CV, please get in touch.

  • Women of The Future Aviva 2022 nominee

    Rising Creative Star Marketing Society 2019 nominee

    50 Under 30 Drum 2018

    BIMA 100 British Interactive Media Association 2018

  • Leadership

    Public speaking / thought-leadership

    Strong interpersonal, influence and confidence building skills

    Leading teams & mentoring

    Business development, proposal writing & pitching

    Creative Direction

    Idea generation & concept development

    Communication design: visual and verbal (copy)

    Art direction

    Leading internal teams & external partners

    Strategy

    Data analysis, synthesis and insight development 

    Value proposition development 

    Personas 

    Brand strategy  

    Tone of voice

    Creative briefs

    Design Thinking

    User-centred design

    Workshop design and facilitation

    GV Sprints

    Journey mapping

    Storyboarding

    Prototyping

    User testing

  • mMBA Brand Management MW - ongoing

    MA Visualisation (Distinction) Glasgow Caledonian University 2011

    B.Arch Architecture Glasgow School of Art 2006-10