What I do
I innovate by design.
I lead teams through brand, proposition and experience challenges to turn business problems into human-centric solutions.
I combine insight, design-thinking and storytelling to make change happen.
I believe design is a force for good.
That’s why I co-founded After The Pandemic alongside my day job, to rethink, reimagine and redesign our communities and cities to be greener, vibrant and more resilient through the power of creativity and collaboration.
Experience
Creative Lead
CreateFuture
Jan 2021 - present
Co-Founder
After The Pandemic
April 2020 - present
Director of Brand & Marketing
edify.ac
Jul 2020 - Dec 2020
Creative Strategist
Freelance
Feb 2020 - Jan 2021
Creative Technologist
Frame Agency
Sept 2018 to Dec 2020
Lead Creative
Soluis & Sublime
Sep 2016 - Sept 2018
Board of Directors
NVA
Jan 2017 to Jan 2018
Creative Consultant
Soluis
Aug 2014 - Sept 2016
Project Co-ordinator Design
ICON for Glasgow Commonwealth Games
Summer 2014
3D Artist
Factory Fifteen
Oct 2013 - May 2014
3D Artist
Soluis
May 2012 - Oct 2013
Specialist Mentor
Apple
April 2011 - May 2012
AWARDS
Women of The Future
Aviva
2022 - nominee
Rising Creative Star
Marketing Society
2019 - nominee
50 under 30
Drum
2018
BIMA 100
British Interactive Media Association
2018
Skills
Strategy
Qualitive & quantitative data analysis, synthesis and insight
Personas
Brief development
Brand narrative
Value proposition development
TOV guidelines
Leadership
Public speaking / thought-leadership
Stakeholder management
Strong interpersonal, influence and confidence building skills
Mentoring junior talent
Business development / pitching
Proposal writing
Project scoping, estimating & budget management
Design Thinking
User-centred design
Workshop design and facilitation
GV Sprints
Journey mapping
Storyboarding
Prototyping
User testing
Creative Direction
Idea generation & concept development
Creative communication: visual, verbal & written
Pitching
Copywriting
Art direction
Leading internal teams & external partners
Content Production
Script writing
Video editing
Presentation design
Education
B.Arch Architecture
Glasgow School of Art
2007 - 2010
MA Visualisation (with distinction)
Glasgow Caledonian University
2011