Portfolio
A sample of strategic design work across sectors and practice. To see the details on each project, you’ll need a password.
Gamifying onboarding to increase pension engagement
New joiner journeys for Standard Life. GV sprint.
Bringing life insurance with meaning to market
To launch a new product in the crowded market of life insurance, RGAx needed to do things differently. Unlike competitors, MoneyForThem creates an emotional connection to parents and provides context to the lump sum.
Strengthening life long relationships
Designing an ambitious, achievable and on-brand service blueprint to onboard High Net Worth individiquls onboarding High Net Worth clients to Evelyn Partners.
Redesigning a proposition to better connect to young women
Project information about Plan V
Creating a toolkit for customer-first brand experiences
To enable Evelyn Partners Proposition and Design teams to deliver on the brand purpose in the products and services they create, we designed a customer-centric toolkit to help them ‘place the power of good advice in more hands.’
Setting the strategy for luxury whisky drinkers
Add sanple
Launching the future of a Kingdom to world leaders
Directed a £multi-million immersive experiential event that launched The Kingdom of Saudi Arabia’s Vision 2030 to an audience of world leaders at the Future Investment Initiative and announced the country’s ambitious roadmap for economic, social and cultural transformation.
Changing the future of higher education
I played a pivotal role in launching a technology start-up edify: an innovative education platform that combines VR, gaming technology and user-generated content. I worked alongside the leadership team and supported the founders with the go-to-market strategy, leading on the visual and verbal brand, marketing strategy and roll out to grow presence in the Higher Education market and build the story for investment.
Making hybrid working work
Freshfields are one of the world’s most prestigious law firms. As the pandemic hit, the firm needed to rethink how they deliver exceptional client experiences whether in-person, remote or hybrid.
Growing Glasgow’s brand
‘Introducing Glasgow’ is an award-winning tourism proposition and marketing campaign born from the insight that people need to get to know the city to consider it as a short-break destination.
Designing for social and environmental impact
Co-founded After The Pandemic to encourage local communities rethink, reimagine and redesign the world around us to be greener, more resilient and vibrant through the power of creativity and collaboration.